Twitter is a lot like dating. You're first judged by your looks, you're presented with a hundred relationship opportunities at once, and finally, you pick out the ones you like and date (read: follow) them.
There is a science to dating (read: following) people. Learn the science and unlock the key to the status quo. This science was recently described best in the sometimes profane and sporadically comical, "She's Out of my League." The film presents a foolproof system of calculating a person's romantic potential. It begins with a simple one to 10 rating system, with 10 being the best , the top of the dating food chain, and one the worst.
From that initial number, you can apply exemptions, add-ons and deductions. If you drive a shit box, deduct a point. Similarly, you can get a "point bump" for being in a band or doing a little manscaping. According to the movie however, you can only date within a two point range of your own number.
Applied to Twysics*, this dating science can be extremely applicable to how we follow/unfollow on Twitter. Everyone starts out with a 10, and then apply exemptions and deductions to find out their real number. And of course, don't follow outside of your league (the two point jump). First, a self evaluation:
* Has a reasonable following = point bump
* Sometimes disappears from Twitter with no notice = deduct a point
* Posts Foursquare check-ins to Twitter = deduct a point
* On 72 lists = point bump
* Frequently uses Twitter for shameless self promotion = deduct a point
* Full of pithy commentary = point bump
* Cool profile pic = point bump
* Knows shit about math and science = deduct a point
* May name drop occasionally = deduct a point
* Witty bio = point bump
Right now, I'm at a pretty solid nine. Below I've taken the liberty of rating a few of my fellow tweeters. It's nothing personal. This is all in the name of science. Twysics at its best.
* Dissimilar interests = deduct a point
* Healthy Following to Follower ratio = point bump
* Met in real life = point bump
* No blog, or website reference of any kind in bio = deduct a point
* Not on many lists = deduct a point
* Posts Foursquare check-ins to Twitter = deduct a point
* Baltimore local = point bump
* Watches Dancing With The Stars = deduct a point
* Lack of humor in the bio = deduct a point
* Memorable Twitter handle = point bump
We're follow friends on Twitter. On a side note: who eats sushi like a sumo wrestler? This guy. (Placed 4th in a sushi-eating contest.)
* "Inspirational" bio that really tells you nothing about the person = deduct a point
* Unhealthy Following to Follower ratio = deduct a point
* You have a better chance of dying in an airplane than getting a follow back = deduct a point
* Has a friggin' sweet ass blog = point bump
* Twitter background matches sweet ass blog = point bump
* Misleading "innocent" photo = point bump
* Frequently talks about consuming alcohol = point bump
* Sporadic tweeter = deduct a point
* Sporadic tweeter = deduct a point
* Full of pithy commentary = point bump
Jamie is what Stainer, the ultimate arbiter of the rating system who explains the complex algorithms that form its basis, would call, "a HARD 10." The top of the following food chain.
@MCasalena
* Protects his tweets = deduct a point
* Low follower rate = deduct a point
* Rarely retweets or @replies = deduct a point
* Web link goes to Facebook profile = deduct a point
* Semi-absent on Twitter = deduct a point
* Profile pic is a modeling photo = point bump
* Likely to cause Twitter drama = deduct a point
* Sometimes tweets in ALL CAPS = point bump
* Incomplete sentence in bio = deduct a point
* On only ONE list = deduct a point
* Friends in real life = point bump
@MCasalena
* Protects his tweets = deduct a point* Low follower rate = deduct a point
* Rarely retweets or @replies = deduct a point
* Web link goes to Facebook profile = deduct a point
* Semi-absent on Twitter = deduct a point
* Profile pic is a modeling photo = point bump
* Likely to cause Twitter drama = deduct a point
* Sometimes tweets in ALL CAPS = point bump
* Incomplete sentence in bio = deduct a point
* On only ONE list = deduct a point
* Friends in real life = point bump
@MCasalena is the Kirk to my Molly. Yes, he's out of my league with an even four point spread, but due to his unparalleled sense of humor and our real life friendship, we're quite perfect for each other.
@Ewisdomcom
* Random follow request = deduct a point
* Updates all about selling your business = deduct a point
* No person repping the account = deduct a point
* Spammy = deduct a point
* Links all go to business website = deduct a point
* Not a person I have anything in common with = deduct a point
* Thinks I'm just another number for their follower count = deduct a point
* "Name" in bio matches "Web" in bio = deduct a point
We're not friends. You're far out of my league. Don't send me a random follow request to pimp out your website. Kaythanks.
I think you guys get the picture. I tried to rate different kinds of Tweeps with different follower ratios, different profile pictures and thus, different number ratings. The point is, everyone has a Follow Back Protocol. What's yours? How do you decide who to follow, who to unfollow and who to follow back?
Moreover, how do you rate?
*Twysics: The science of Twitter physics. (Yes, I made this word up.)














I would love to hear from you! Email me at bridget (DOT) forney (AT) gmail.com or find me on Twitter at twitter.com/BridgetForney.